The iconic 2000s lip gloss returns in full shine as Lancôme kicks off its 90th anniversary with a star-studded pop-up in SoHo, fronted by Gen Z superstar Olivia Rodrigo. Few beauty products evoke the early 2000s quite like Lancôme’s Juicy Tubes. Glossy, scented, and unapologetically fun, they were more than lip gloss—they were cultural currency. Now, two decades later, the French beauty house is reviving the cult favorite with a modern twist, kicking off its 90th anniversary by launching three limited-edition shades in collaboration with new global ambassador Olivia Rodrigo.
A lip gloss legend, remixed for Gen Z
Juicy Tubes first hit vanities in 2000, quickly becoming a beauty icon synonymous with glossy lips and fruity flavors. They embodied everything the Y2K era stood for—playful femininity, bold self-expression, and just the right dose of shimmer. With no applicator and no fuss, they were effortlessly cool and universally flattering, earning their place in handbags from high school hallways to celebrity dressing rooms.
Now, with Gen Z embracing Y2K style with newfound reverence, Lancôme is seizing the moment. Enter Olivia Rodrigo: the triple Grammy-winning singer-songwriter whose retro-inflected aesthetic, emotional honesty, and massive cultural presence make her the perfect face for a revival rooted in sentiment and sparkle.
Her trio of limited-edition shades—Lavender Latte, Cocoa Macchiato, and Almond Drip—feel like a love letter to both eras. Infused with the same slick shine and candy-sweet scent as the originals, these new shades reflect Olivia’s signature moody glam with a soft, wearable edge. They’re the perfect accessory for a sad girl anthem—or a night out downtown.
A pop-up powered by glam and gloss
To mark the occasion, Lancôme transformed 210 Lafayette Street into a glossy haven that paid homage to the past while looking firmly toward the future. The immersive Idôle House pop-up was more than a marketing moment—it was a sensory celebration.
Guests explored interactive 3D installations inspired by the Juicy Tubes aesthetic, complete with mirrored corridors, pink-hued lighting, and product displays that felt part museum, part beauty playground. Gloss bars lined the space, inviting visitors to swipe and sample the new Rodrigo-curated shades. Cocktails flowed, nostalgic playlists boomed, and early-aughts visuals lit up the venue with technicolor joy.
The event’s guest list underscored the product’s cross-generational pull. Olivia Rodrigo was joined by fellow Lancôme ambassador Amanda Seyfried, while Gabrielle Union, Rachel Bilson, and Ed Westwick—each of whom starred in the brand’s recent Juicy Kissing campaign—added star power and a wink to the product’s legacy. Lancôme’s Global Brand President, Françoise Lehmann, was also present, bridging the brand’s history with its future in one elegant gesture.
Celebrating 90 years with shine and substance
For Lancôme, the return of Juicy Tubes is more than a nostalgic gimmick—it’s a strategic move that underscores the brand’s ability to evolve without forgetting its roots. The 90th anniversary celebrations spotlight Lancôme’s legacy not only as a heritage beauty house, but as one capable of reinventing its classics for every new generation.
In Olivia Rodrigo, the brand finds more than just a celebrity endorsement. She’s an artist whose influence stretches across music, beauty, and fashion. Her presence brings credibility to the relaunch and helps Lancôme speak to a younger audience who are just discovering the kind of joy Juicy Tubes once brought—and still can.
Meanwhile, collaborations with faces like Amanda Seyfried and Gabrielle Union affirm the product’s timeless appeal. Juicy Tubes isn’t just for millennials reliving their youth; it’s a multi-generational icon, now reimagined for an age where lip gloss is once again a beauty essential.
Gloss that connects past, present, and pop culture
The Juicy Tubes revival is more than a nod to nostalgia—it’s a reminder that beauty can be both fun and culturally resonant. In an industry often defined by fleeting trends, the gloss’s return signals something deeper: a desire for products that hold meaning, history, and joy.
The pop-up, the partnership with Olivia Rodrigo, and the multi-platform campaign that surrounds the relaunch all suggest a brand deeply in tune with both its heritage and the pulse of today’s youth culture. At a time when Gen Z is reinterpreting early-2000s aesthetics with ironic distance and authentic love, Lancôme has found the perfect moment to shine—again.
With a product that once defined a generation now poised to capture another, the new Juicy Tubes aren’t just a comeback. They’re proof that beauty, like pop music, has a way of coming full circle—with a little extra shimmer the second time around.
