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Makeup Is Quietly Becoming Part of the Skincare Routine
At first glance, the rise of skincare-infused makeup looks like a story about newness; in practice, it says more about how color cosmetics are...
Cortisol Face Is a Viral Label, Not a Diagnosis
The story around the TikTok conversation around so-called cortisol face becomes more revealing when viewed through how wellness language can turn a real hormone...
Glass Skin Moves Below the Neck
The 2024 rise of glass-body skincare is less interesting as a standalone headline than as a window onto how facial skincare language is being...
The Perfect Red Lip Is Really a Question of Context
At first glance, the search for a holiday red lipstick looks like a story about newness; in practice, it says more about how one...
A Beauty Website Can Be Stylish and Still Exclude Customers
The story around the accessibility lawsuit involving Kylie Jenner Inc. becomes more revealing when viewed through how digital beauty retail exposes the difference between...
Why Beauty Gift Sets Still Work When Time Is Running Out
The enduring appeal of holiday beauty gift sets is less interesting as a standalone headline than as a window onto how curated sets reduce...
Reale Actives Enters Skincare With a Deliberately Small Wardrobe
At first glance, Alix Earle's Reale Actives launch looks like a story about newness; in practice, it says more about how a celebrity skincare...
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