This week in fashion was nothing short of electric, with star-studded campaigns, iconic brand anniversaries, and exciting new collaborations lighting up the industry. From Theo James and Vittoria Ceretti’s sizzling return to Capri for Dolce & Gabbana’s Light Blue fragrance, to Zendaya’s playful and artful finale for Louis Vuitton x Takashi Murakami, the season’s biggest names brought glamour and innovation to the forefront. Meanwhile, fresh voices and rising talents like Cooper Koch stepped into the spotlight for Calvin Klein, while a collective of American designers united for a groundbreaking pop-up event in New York, proving that creativity and community continue to drive fashion forward. Dive in to discover all the can’t-miss highlights and insider moments from this dynamic week.
An iconic return to capri with Theo James and Vittoria Ceretti
A few months ago, fans couldn’t stop buzzing when Theo James and Vittoria Ceretti were spotted filming a steamy ad in the middle of the ocean — an image so striking it virtually broke the internet. Now, the wait is over: the official campaign for Dolce & Gabbana Beauty’s Light Blue fragrance has been unveiled. The campaign, shot on the breathtaking island of Capri, Italy, celebrates the 25th anniversary of the iconic scent.
This latest tribute recalls the memorable 2007 campaign starring David Gandy, who first brought the fragrance to life with his sun-drenched, Mediterranean appeal. Following tradition, James and Ceretti don bright white swimwear, echoing the past while infusing the campaign with fresh energy. The setting, the chemistry and the sun-kissed visuals capture a perfect balance of heritage and modernity, making this campaign a must-watch for fragrance aficionados and fashion fans alike.
If you’re tempted by the allure of the Mediterranean, the Light Blue Eau de Parfum and Eau de Toilette are now available for purchase, continuing to charm new generations of scent lovers.
Zendaya and the whimsical charm of Louis Vuitton x Murakami
As the face of the Louis Vuitton x Takashi Murakami 20th anniversary collection, Zendaya continues to captivate with a series of campaigns that blend pop art playfulness with luxury fashion. The latest campaign, “Chapter 3,” shot by renowned photographers Inez and Vinoodh along the sparkling Mediterranean Riviera, is a visual feast.
In this whimsical shoot, giant pop-art cherries rain down around Zendaya — a playful nod to Murakami’s signature motifs. These cherries embellish over 70 new pieces in the re-edition collection, including bags, footwear, luggage and charms, all available starting May 22. This campaign not only celebrates the vibrant collaboration but also solidifies Zendaya’s role as a style icon who effortlessly bridges contemporary art and fashion. For those who want to add a burst of color and fun to their wardrobe, the Louis Vuitton x Takashi Murakami collection offers a joyful mix of timeless luxury and youthful whimsy.
Anok Yai and Binx walton bring summer dreams to alaïa’s new campaign
Though summer still feels a bit far away, Alaïa’s new “Archetypes” campaign invites us to bask in the idea of an endless summer. Shot by Tyrone Lebon on the sunlit shores of southern France, the campaign stars models Anok Yai and Binx Walton as muses of the luxury house’s Summer 2025 collection.
The campaign embodies the spirit of freedom, purity, and motion, perfectly capturing Alaïa’s vision of “the most liberated beauty.” With elegant silhouettes and timeless craftsmanship, the collection transports viewers to a dreamy summer landscape, full of light and life. This campaign is not only a celebration of style but also a poetic reminder to savor the fleeting magic of summer.
Fifteen American designers unite for “The Collective” pop-up in New York
From May 18 to 20, fashion enthusiasts on Manhattan’s Upper East Side have a unique opportunity to witness a rare collaboration: “The Collective,” a pop-up event featuring 15 American designers. Hosted at the Hindman Gallery, this initiative is about more than retail — it’s a statement of community and creative solidarity.
Led by Jonathan Cohen and Sarah Leff, “The Collective” aims to address industry challenges by empowering brands to take control of their narratives and foster mutual growth. The participating designers represent a diverse range of aesthetics and voices, including Alejandra Alonso Rojas, Christopher John Rogers, Batsheva, and Rosie Assoulin, among others.
This pop-up is a celebration of collaboration and innovation, inviting shoppers to explore fresh perspectives in American fashion while supporting a new wave of creative independence. Located at 32 East 67th Street, it’s a must-visit event for those looking to discover next-level design.
Cooper Koch heats up summer in Calvin Klein’s latest campaign
Joining the ranks of Jeremy Allen White, Bad Bunny, and Justin Bieber, actor Cooper Koch strips down for Calvin Klein’s latest summer campaign. Photographed by the legendary Mert Alas, Koch models the brand’s signature denim and the iconic white Cotton Stretch underwear in images that radiate confidence and ease.
For Koch, the shoot was both exhilarating and exhausting. “I had a trainer on set making sure I stayed pumped,” he told Esquire. “It was a full day of working out, but so much fun. Mert was incredibly collaborative, and we had a lot of laughs.” The campaign perfectly captures the relaxed yet sexy spirit Calvin Klein is known for, making it a fitting introduction to the summer season. With his natural charm and fresh energy, Koch adds a new layer to Calvin Klein’s legacy of bold, minimalist style.
A week of unforgettable moments in fashion
From the sunlit shores of Capri to the Mediterranean Riviera, and the streets of New York to the pages of top fashion campaigns, this week’s highlights demonstrate the power of collaboration, heritage, and reinvention in the fashion world. Whether through the iconic fragrances of Dolce & Gabbana, the artistic collaborations of Louis Vuitton and Murakami, or the unifying spirit of American designers in “The Collective,” the industry continues to push boundaries while honoring its roots.
And with rising stars like Cooper Koch stepping into the spotlight for Calvin Klein, the future of fashion looks as vibrant and dynamic as ever. Stay tuned as we bring you more insider stories and exclusive insights from the front lines of style.
