K-pop sensation Wonyoung, a standout member of IVE, is making waves beyond the music scene as the new face of Tommy Hilfiger’s Tommy Girl capsule collection. Fresh off her brand ambassador announcement, she joins a star-studded lineup celebrating the American label’s 40th anniversary through a reimagined ‘90s-inspired collection. More than just a fashion campaign, this project reflects Wonyoung’s personal style evolution and the fearless attitude behind the iconic Tommy Girl spirit. In an exclusive conversation, she opens up about her favorite pieces, her take on the collection’s vibe, and how she twists traditional prep with modern confidence.
Reimagining the iconic Tommy girl for today
Tommy Hilfiger’s Tommy Girl capsule collection draws inspiration from the brand’s legendary ‘90s fragrance that quickly became a symbol of American cool. This limited-edition line revisits the preppy varsity aesthetic with a fresh, streetwear-infused twist. Signature elements such as relaxed denim, vibrant colors, and classic logos are combined to create pieces that are as bold as they are wearable.
Aleali May, the guest creative director behind the campaign, explains that Tommy Girl represents more than nostalgia—it’s a movement rooted in personality and self-expression. “Tommy Girl has always been a movement — an attitude that defined a generation and continues to evolve with the next,” May shares. “This isn’t about looking back; it’s about celebrating every girl’s way of being unapologetically herself.” Wonyoung’s involvement in the campaign perfectly captures this ethos, blending vintage inspiration with a modern, youthful edge.
A standout look and the spirit of fearless style
When asked about her favorite piece from the collection, Wonyoung didn’t hesitate: the red varsity bomber jacket stole her heart. “It’s vintage-inspired yet totally new, and the striking shade really turns heads when you walk into the room,” she says. Her styling choice — pairing the bomber with the collection’s ruffled denim mini skirt — offers a playful balance between sporty and feminine.
The collection’s bold graphics, baggy denim, and bright color palette have a distinctly retro-modern feel that resonates with Wonyoung. “It’s fun, confident, and really pops,” she explains. To her, Tommy Girl is more than a fashion statement — it’s an attitude. “That kind of energy never goes out of style.” This fearless vibe is what Wonyoung admires most and tries to embody through her own fashion choices.
Evolving style: Mixing prep with personal twists
Reflecting on her style journey from childhood to the present, Wonyoung notes a steady evolution. “Fashion has always been my way to show who I am,” she says. Now, she enjoys blending contrasts — strength with softness, classic prep with unexpected details — to create a look that feels uniquely hers.
“I’ve always loved prep, but it’s more fun when you don’t follow the rules too closely,” she admits with a smile. Wonyoung’s style philosophy embraces confidence and intuition over strict fashion codes. “I like to twist it in my own way. Style is all about confidence, and now I trust my instinct to wear what makes me feel most like me.”
This approach, combined with her dynamic presence in the K-pop and fashion worlds, makes Wonyoung a compelling new face for Tommy Hilfiger’s iconic capsule. She represents a generation that honors heritage while pushing boundaries — unapologetically authentic and always ahead of the curve.
With her fresh take on ‘90s prep and effortless cool, Wonyoung is poised to inspire summer 2025 fashion trends worldwide. Whether she’s rocking the red varsity bomber or mixing classic and contemporary elements, her style speaks to a fearless new wave of self-expression. As Tommy Girl returns to the spotlight, Wonyoung proves that being unapologetically yourself is the ultimate fashion statement.
