Luxury streetwear brand Palm Angels is set to make a bold move into the fragrance industry with an exciting new partnership with beauty powerhouse Revlon. Scheduled for launch in 2027, this collaboration marks a significant expansion of Palm Angels’ brand identity beyond fashion, offering fans a fresh way to engage with its distinctive street culture lifestyle. Building on recent high-profile collaborations and the brand’s growing global presence, the upcoming fragrance line promises to blend edgy style with sophisticated scent design, reaching new audiences worldwide and redefining what it means to wear Palm Angels.
From streetwear to scent: Palm Angels’ next chapter
Palm Angels, a name synonymous with luxury streetwear and rebellious urban culture, is preparing to enter the fragrance market for the first time. The brand, recently acquired by brand management company Bluestar Alliance in early 2025, has signed a long-term licensing agreement with Revlon, a global powerhouse in beauty and personal care. Together, they plan to develop a fragrance line catering to both men and women, alongside scented ancillary products, with a launch slated for 2027.
This new venture represents more than just an expansion of product categories — it’s a strategic move aimed at reaching wider audiences on a global scale. Known for its bold creative collaborations with notable partners like Moncler and the Argentine Football Association, Palm Angels is now ready to broaden its lifestyle offerings. Fragrance, the brand says, is a natural extension of the Palm Angels experience, allowing fans to engage with its distinct street culture identity through scent.
A lifestyle beyond clothing
Joey Gabbay, chief executive of Bluestar Alliance, emphasized the significance of the partnership with Revlon: “We’re thrilled to partner with Revlon to create Palm Angels’ first permanent fragrance collection. Revlon’s expertise and capabilities will allow us to enter the fragrance business with confidence.”
Since its inception, Palm Angels has aimed to cultivate a lifestyle experience for its followers that transcends apparel. As the brand approaches its 10-year anniversary, the launch of a fragrance line marks a milestone in shaping a holistic Palm Angels world. “Fragrance is a natural next step to shaping this world,” Gabbay explained, underscoring the brand’s commitment to deepening connections with its community.
Revlon’s vision and ambitions
For Revlon, the collaboration signals a renewed commitment to accelerating its presence in the fragrance market. Recent months have seen the beauty giant engage in multiple high-profile partnerships, including a licensing deal with Grammy-nominated rapper Ice Spice and the renewal of its longstanding global fragrance agreement with Juicy Couture.
Michelle Peluso, chief executive of Revlon, highlighted the transformative potential of the partnership: “This partnership with one of Europe’s most exciting fashion brands is both transformative and full of potential for Revlon. As we focus on accelerating Revlon’s fragrance business, Palm Angels is a fantastic partner who will help us reach new, prestige audiences in new geographies and across new distribution channels.”
Peluso praised Palm Angels’ highly engaged following, noting the mutual benefits of the collaboration in terms of innovation and market reach. “Together, I look forward to serving them further through this landmark fragrance deal,” she added.
Looking ahead: A new fragrance era for Palm Angels
As Palm Angels prepares to mark its 10th anniversary with this bold new venture, anticipation builds around how the brand’s unmistakable streetwear ethos will translate into scent. Will the fragrances capture the raw, edgy energy and cultural fusion that define Palm Angels? Industry insiders and fans alike are eager to see how this partnership with Revlon will carve out a new niche in the fragrance world.
This collaboration promises to blur the lines between fashion, lifestyle, and beauty — further cementing Palm Angels’ place as a multi-dimensional brand that continues to innovate and expand its cultural footprint.
The Palm Angels x Revlon partnership is set to redefine how luxury streetwear can evolve beyond garments and accessories. With a 2027 launch on the horizon, the debut fragrance collection will be a landmark moment, offering fans a new way to experience the brand’s bold vision.
