Can your lip mask taste like ice cream? Laneige’s latest collaboration with Baskin‑Robbins proves yes. Inspired by Sydney Sweeney’s lifelong love for Rainbow Sherbet, the new limited-edition lip sleeping mask merges skincare innovation with summer nostalgia—offering tinted, scented moisture that feels like dessert for your pout.
A scoop of nostalgia
The Rainbow Sherbet Lip Sleeping Mask debuts Laneige’s first-ever marbled lip formula, blending swirls of orange, pineapple, and raspberry to replicate the iconic ice cream flavor. The triple-scented swirl not only looks like sherbet in a jar—it even smells like it, capturing that sweet, tangy aroma that evokes childhood memories and sunny days. This nostalgic twist elevates a nightly skincare staple into a playful ritual that resonates with fans new and old.
Star-led flavor inspiration
Sydney Sweeney isn’t just the face of the campaign—she is the inspiration. As a global ambassador for Laneige, she has long declared Rainbow Sherbet her favorite Baskin‑Robbins flavor. The collaboration extends beyond the lip mask to include exclusive summer menu items—like Sydney’s Signature Scoop and Fizz—available at Baskin‑Robbins, making the lip care launch feel like a full-circle celebration.
Serious hydration meets sweet indulgence
Beyond its novelty, this lip mask delivers eight hours of hydration, powered by Laneige’s Advanced Water Science technology. Its formula is enriched with nourishing butters and antioxidants, ensuring lips stay soft and healthy while you sleep. Users appreciate not only the cute packaging—complete with a tiny pink spoon—but also the trusted skincare performance they expect from a brand that’s led lip care trends for years.
A summer sensation with strategic timing
Released July 15 exclusively at Sephora and Laneige.com, the mask is perfectly timed ahead of National Ice Cream Day on July 20. Promotional events in LA and New York City feature free samples at Baskin‑Robbins outlets, linking lip care with the joy of a summer treat—and turning skincare into a cultural experience.
When skincare tastes like nostalgia
Laneige’s Rainbow Sherbet Lip Sleeping Mask isn’t just cute—it’s clever. It combines clinically-backed hydration with playful storytelling, anchored by the authenticity of Sydney Sweeney’s personal connection. In doing so, it turns a nightly beauty ritual into a moment of delight—and proves that beauty can be both effective and fun.
