British actor Harris Dickinson steps into a new role—as the first male face of Hailey Bieber’s Rhode. Starring in the steamy campaign for the brand’s latest launch, the Glazing Mist, Dickinson proves that glow isn’t just for girls. With Rhode’s billion-dollar momentum and an innovative new product, this campaign is as much about skin care as it is star power.
The new face of dewy skin
Rhode, the minimalist skin care brand launched by Hailey Bieber, has made its mark with glossy textures and Gen Z cool. Now, it’s adding a touch of masculine edge—with none other than Babygirl star Harris Dickinson. As the first male ambassador for the brand, Dickinson headlines the Glazing Mist campaign, launching Rhode’s latest product with an effortlessly sultry edge.
The black-and-white campaign imagery shows Dickinson glistening with the mist—appearing as if drenched in sweat, but in reality, it’s just a generous dose of Rhode’s new hydrating spray. The pairing is cheeky, clever, and entirely on-brand. Dickinson, best known for roles in Triangle of Sadness and Babygirl, brings an undercurrent of softness and swagger that perfectly complements Rhode’s dewy aesthetic.
His appointment is no accident. If Rhode’s earlier campaign for Glazing Milk—featuring Hailey herself pouring product over her face à la a “Got Milk?” ad—was a nod to ‘90s nostalgia, this one leans into raw sensuality. With Dickinson front and center, the brand continues to challenge traditional gendered beauty tropes while keeping things light, fresh, and very clickable.
Inside the mist
At its core, the Glazing Mist is more than a pretty spray. Rhode calls it a “skin refresh in a bottle”—a superfine mist that delivers instant hydration and glow throughout the day. What makes it stand out? A thoughtful blend of science-backed ingredients that cater to thirsty skin, regardless of gender.
The star ingredient is ectoin, a naturally occurring molecule that acts as a water magnet, helping your skin retain moisture even in harsh environments. It’s paired with ceramides, which work to reinforce the skin’s natural barrier, and magnolia extract, a botanical known for its soothing and clarifying effects. The mist can be used pre-makeup, post-cleansing, or throughout the day to revive a dull complexion.
Much like Rhode’s other products—the Glazing Milk and Barrier Restore Cream among them—the Glazing Mist is built around simplicity and efficacy. The mist’s aesthetic might be minimalist, but the formula is anything but basic. Rhode’s growing reputation for delivering high-performance skin care in sleek, neutral packaging is only bolstered by this launch.
A billion-dollar moment
Harris Dickinson’s campaign coincides with a major milestone for Rhode. Earlier this year, the brand was acquired by e.l.f. Beauty in a blockbuster $1 billion deal, marking one of the biggest skin care acquisitions in recent memory. While e.l.f. will bring its scale and infrastructure to the table, Hailey Bieber remains firmly in control as Rhode’s chief creative officer and head of innovation.
That means campaigns like Dickinson’s are just the beginning. Bieber has shown a consistent knack for clever casting—working with icons like Claudia Schiffer and now the rising star of Babygirl—all while keeping Rhode’s identity distinct. The brand’s image is aspirational, yes, but never out of reach. Its core appeal lies in making skin care cool without being complicated.
The Glazing Mist drops June 24 at 12 P.M. EST, and if past launches are any indication, it’ll sell fast. With anticipation already high and Dickinson’s campaign photos already circulating like teen magazine centerfolds, Rhode is tapping into something more than good skin—it’s building a cultural moment.
Dew, desire, and a little drama
There’s something refreshingly unfussy about this campaign. It doesn’t overpromise or overcomplicate. It doesn’t claim to be your miracle in a bottle. What it does offer is a clean, effective mist that feels good, works well, and looks beautiful—in your routine or in a sultry black-and-white ad with Harris Dickinson.
It also reminds us that glow doesn’t belong to any one gender, nor should skin care be treated as such. Dickinson’s presence in the Rhode universe helps expand the narrative around who skin care is “for,” and does so in a way that feels natural, not forced. With just the right mix of function, fashion, and fantasy, Rhode’s Glazing Mist makes a compelling case for being your new on-the-go essential. So yes, we’ll be setting a calendar reminder for the launch—and maybe printing out a few campaign stills for our mood board while we’re at it.
