Labubu, the quirky little collectible monsters, have taken over social media and street style alike. From coveted keychains to fashion accessories, here’s everything you need to know about these furry friends — why they’re so popular, where to find them, and how to rock them with your style.
What is a Labubu?
If you’ve recently seen an odd yet adorable creature dangling from a bag strap or belt loop, chances are it’s a Labubu. Created by Beijing-based retailer POP MART, Labubu is one of the standout characters in their famous The Monsters line. These soft, fleece-covered figures resemble a bunny with a mischievous smile framed by tiny sharp teeth, giving them a unique blend of cute and cheeky.
POP MART specializes in mystery boxes filled with collectible toys, so fans never quite know the exact Labubu they will get — adding an element of surprise and excitement to the hunt. Labubus come in a variety of colors, props, and poses, serving both as charming home decor and must-have fashion accessories. The keychain versions have particularly skyrocketed in popularity, seen clipped to designer bags and streetwear outfits worldwide.
Why is Labubu so popular?
The Labubu craze started in Asia but quickly exploded internationally, largely thanks to celebrity endorsements. BLACKPINK’s Lisa sparked the first major wave when she showcased a Labubu dressed like a farmer on her bag, sparking fans’ curiosity. She later confirmed her affection for the character in an interview with Teen Vogue. This endorsement propelled Labubu into the global spotlight.
Other stars like BLACKPINK’s Rosé, Rihanna, and Dua Lipa have been spotted with Labubu charms. Social media influencers like Huda Kattan and Bretman Rock also fueled the trend, sharing their unboxing moments and styling tips. Even NBA player Dillon Brooks of the Houston Rockets popularized Labubu by sporting one on his belt loop during arena arrivals — turning the sports tunnel into an unexpected fashion runway.
The combination of celebrity sightings and the thrill of the mystery box concept has created a loyal fanbase that eagerly hunts for their favorite Labubu. For many, the joy is not just owning one but experiencing the surprise and satisfaction of the chase.
How to get a Labubu
Labubus are notoriously difficult to find due to their popularity. POP MART’s official website often sells out quickly, though the brand tends to restock periodically. Collectors recommend checking the site between 7 p.m. and 10 p.m. PST, especially on Thursdays, for restocks.
POP MART also hosts TikTok live streams where limited stock drops are announced, making it a great way to snag a Labubu in real-time. The POP Now app offers additional chances to buy mystery boxes and track what’s inside sooner.
Visiting local POP MART stores or vending machines is another option, though availability varies widely. Some small businesses also carry Labubus, so following them on social media can alert you to restock events. Resale platforms like StockX have listings for Labubus but beware of counterfeits, known as “Lafufus.” Always verify sellers’ reputations to avoid fake products.
How to style a Labubu
Once you get your hands on a Labubu, the real fun begins: styling it. There’s no one “right” way to wear your Labubu, and the charm lies in mixing and matching to fit your personal vibe.
Pop of color
Labubu is a perfect way to add a playful pop of color to neutral or monochrome outfits. Donya Momenian, Fashion & Beauty Associate Editor, says, “My Macron Green Grape Labubu contrasts beautifully with my minimalist looks, bringing a cheeky, fun edge to sleek styles.”
Trendy colors
Amalie MacGowan, Associate Video Director, shares how she collected different hues from the The Monsters Have a Seat collection — lilac, camel, and pale yellow — to match various bags. “Baba’s butter yellow coat is such a playful addition to my spring wardrobe, especially clipped to my denim By Far bag.”
Maximalism and joy
Design Director Emily Zirimis explains, “Labubus are stuffed little monsters, but their colorful charm brings smiles and a bit of joy during tough times. I was hooked immediately after seeing them on friends’ bags.” For many, Labubu isn’t just an accessory; it’s a mood booster and an escape into playful maximalism.
Matchy matchy
For a coordinated look, some like to match their Labubu to their bag or even their outfit. Donya adds, “Matching with your Labubu pulls the whole look together and makes your day more fun.” Whether matching colors or contrasting boldly, Labubu’s versatility makes it easy to integrate into any style.
Why Labubu captures our imagination
Beyond its cute design, Labubu taps into the human love for collectibles, surprise, and personal expression. The thrill of mystery boxes, combined with celebrity hype and streetwear integration, has transformed a simple toy into a global phenomenon.
Labubu’s appeal also lies in its blend of whimsy and edge — a fuzzy monster that’s just a little bit mischievous. This contradiction mirrors modern fashion’s embrace of playful yet confident self-expression. In a world where accessories often speak louder than words, Labubu is a statement: fun, bold, and a little unexpected. Whether you’re a hardcore collector or a casual fan, these little monsters are here to stay.
If you want to dive into the Labubu world, now is the perfect time to join the fun — whether hunting down your favorite character or styling them with your most loved pieces. As fashion and collectibles continue to merge, Labubu is the creature leading the pack.
