Tommy Hilfiger teams up with style icon Aleali May for a bold Spring 2025 capsule that reimagines the legendary Tommy Girl. More than just a look, this collection channels a movement—one rooted in retro Americana and reawakened through today’s fearless, diverse voices.
A new era begins
Tommy Girl has always stood for more than just clothes—she’s an emblem of youth, rebellion, and effortless American cool. First introduced as a fragrance, the Tommy Girl identity quickly evolved into something bigger: a symbol of a generation empowered by individuality and authenticity. Now, with the Spring 2025 capsule collection, Tommy Jeans reintroduces her to the world—not with a makeover, but with a modern evolution.
At the center of this refresh is Aleali May, the trendsetting stylist, model, and creative force who knows how to walk the tightrope between fashion heritage and future-forward expression. As Guest Creative Advisor, May brings a clear and compelling vision, grounded in her own Los Angeles roots and global cultural fluency.
“To me, Tommy Girl has always been a movement—an attitude that defined a generation and continues to evolve with the next,” says May. “This isn’t about nostalgia—it’s about celebrating every girl’s way of being unapologetically herself.”
From archive to Avant-Garde
The capsule takes inspiration from Tommy Hilfiger’s vintage advertising campaigns of the late ’90s and early 2000s—think varsity jackets, iconic denim, and sporty layering—but it’s not a copy-and-paste exercise. These looks have been deconstructed and reimagined for today’s street-savvy, style-conscious youth.
Highlights from the collection include:
A nostalgic varsity jacket reinterpreted with sharp tailoring and modern proportions.
A denim bandeau top and matching skirt, both nodding to Y2K silhouettes while delivering sleek, confident energy.
Baggy star-patched jeans, distressed to perfection and crafted for movement, defiance, and play.
Woven through each piece is a thread of cultural storytelling—each seam, each hem an homage to the past while unapologetically claiming space in the now.
More than one girl
What makes this relaunch so resonant is its inclusivity. The Tommy Girl isn’t one face, one shape, or one story. She’s a kaleidoscope—many forms, many voices. This campaign champions that idea with a cast of new-generation icons from across the globe and style spectrum.
IVE’s Jang Won-Young, a K-pop phenomenon and one of the faces of the campaign, puts it simply: “She’s not just one girl—she’s every girl. Tommy Girl has always been about community, about that energy where everyone is welcome, and everyone can be that girl.”
Joining her are models and cultural influencers like Samara Cyn, Lindsay Vrckovnik, and Eniola Abioro—each bringing their own flair and attitude to the capsule, reinforcing its central theme: confidence, redefined through individuality.
For May, this multi-dimensional casting was intentional. “We wanted people to see themselves in this collection. Not just in the clothes, but in the energy. Tommy Girl is who you are when you’re living loud and free.”
Fashion that feels like a movement
What sets this capsule apart isn’t just design—it’s philosophy. This is fashion as empowerment, streetwear as self-expression. The Tommy Girl archetype has been expanded to reflect a generation that is fearless in identity and bold in its intersections.
The campaign images, shot against sunny backdrops and in urban spaces that pulse with life, reflect this energy. The girls aren’t posed—they’re moving, laughing, taking up space. It’s casual, it’s cinematic, it’s real.
And while it would be easy to romanticize the past, Aleali May ensures that this collection does more than just revive old hits. It evolves them. It places them in the context of now: where creativity thrives online, style is fluid, and identity is celebrated in all its forms.
Available now and made to be seen
The Spring 2025 Tommy Girl collection is available globally via tommy.com, in Tommy Hilfiger stores, and through select wholesale partners. Early buzz suggests the capsule will appeal not only to longtime fans of the brand, but also to a new wave of fashion-literate youth eager for clothes that carry both attitude and authenticity.
More than a seasonal drop, this is a love letter to every girl who’s ever looked in the mirror and decided to dress for herself. It’s Aleali May’s tribute to a legacy—and her invitation to the next generation to make it their own.
Because Tommy Girl was never just a look. She was always a movement.
