Supermodel and entrepreneur Bella Hadid steps into the spotlight once again, not on the runway, but with the latest creation from her burgeoning fragrance empire, Ôrebella. Her newest scent, “Eternal Roots,” is more than just a perfume; it’s a bottled philosophy, capturing Hadid’s personal journey of cultivating inner strength while preserving her inherent softness and empathy. Inspired by her desire to stay grounded amidst the fast-paced world of fashion and beauty, this unique blend of lychee, pink pepper, and vetiver aims to connect wearers to their truest selves and the enduring power of nature. In this exclusive interview, Hadid shares the deeply personal inspiration behind “Eternal Roots,” offering insights into her brand’s evolution and her enduring quest for authenticity and well-being.
Crafting “Eternal Roots”: A Scent of Personal Evolution
When Bella Hadid launched Ôrebella, her fragrance brand, it quickly garnered attention for its unique, essential oil-inspired scents designed to uplift and calm. Her latest creation, “Eternal Roots,” holds a particularly personal significance, reflecting a pivotal phase in her own life. “Right now, I’m trying personally to grow into being strong and not so naive, whether that’s emotionally or physically strong, while also keeping my softness, my heart, sensitivity, love that I have; that’s Eternal Roots,” Hadid shares, revealing the deep introspection behind the new fragrance.
This duality of strength and softness is central to the scent’s identity, making it a powerful addition to the Ôrebella lineup. Hadid notes that “Eternal Roots” was developed later in the brand’s journey, allowing for a more refined articulation of this core concept. The deliberate fusion of contrasting notes aims to embody the beauty found in grounding oneself while embracing multifaceted aspects of personality. This thoughtful creation process underscores Hadid’s commitment to infusing her personal growth and philosophy directly into her products, offering consumers more than just a fragrance but an essence of self-discovery.
The Olfactory Journey: Notes of Nature and Nostalgia
“Eternal Roots” is a meticulously crafted blend of notes designed to evoke a sense of grounding and self-connection. Its unique profile features vibrant lychee, a hint of spicy pink pepper, crisp bergamot, sweet raspberry, and earthy vetiver. Hadid describes the fragrance as having a “juxtaposition of sweetness and grittiness,” where the sweet notes truly shine through, balanced by the grounding elements of vetiver and other woody ingredients. This intricate balance creates an androgynous appeal, reminiscent of Ôrebella’s popular “Salted Muse,” but with a distinct identity.
The name “Eternal Roots” itself speaks volumes about Hadid’s inspiration, which is deeply rooted in nature and the concept of timeless self-connection. “We want to connect ourselves to all of these other things instead of realizing that it’s what’s most eternal is ourselves, our soul, our lineage, and Mother Nature, which is what Ôrebella stems from,” Hadid explains. Each Ôrebella fragrance, including “Eternal Roots,” is designed to evoke a sense of nostalgia, particularly a desire to reconnect with one’s “inner child”—the most inspiring version of ourselves. This personal connection to ingredients, such as raspberry, her favorite childhood gelato flavor, and lychee, reminiscent of jelly cups from her youth, adds a layer of heartfelt authenticity to the fragrance.
Bella’s Philosophy: Finding Strength and Grounding Within
Beyond the world of fragrance, Bella Hadid actively practices a philosophy of self-reliance and inner strength. In an industry often characterized by external validation, Hadid emphasizes that true strength must originate from within. “As I’ve gotten older, I’ve realized that strength doesn’t come from anyone but yourself,” she asserts. This profound realization counters the common tendency to seek affirmation from careers or external perceptions of importance. For Hadid, genuine strength flourishes only when it is internally sourced, rather than constantly outsourced to external achievements or opinions.
Similarly, her approach to staying grounded is deeply personal, rooted in both self-awareness and supportive relationships. While grounding ultimately originates from within, Hadid credits having a strong, supportive inner circle as crucial. She also advocates for connecting with nature, pursuing hobbies that resonate with one’s authentic self, and seeking out like-minded individuals. “It’s like feeling like you belong somewhere,” she explains, believing that when one truly “walks in your truth,” compatible individuals will naturally align with and support that journey.
The Ôrebella Journey: Learning, Growth, and Future Visions
Since its launch, Ôrebella has quickly established itself as a significant player in the celebrity beauty brand landscape. Hadid expresses immense gratitude for the brand’s reception, acknowledging the unique challenges of marketing fragrances in a digital age where scent cannot be conveyed virtually. The collaborative effort with master perfumer Jerome Epinette, who helped perfect “Salted Muse” after countless samples, has been instrumental in translating her deeply personal visions into tangible scents. Hadid views “Eternal Roots” as a shared “baby” that authentically reflects both her and Epinette’s creative connection.
Hadid emphasizes that the true learning curve for an entrepreneur only begins once a business is fully operational. “You can learn a lot when you’re practicing, but you won’t know until you walk in the show, and now I’m really in the show,” she states, highlighting the invaluable lessons gained from direct experience. Her passion for fragrance is palpable, as she reveals having “25 decks” outlining future concepts for Ôrebella, illustrating the vast potential she envisions for the brand. Despite her eagerness, Hadid stresses the importance of patience, ensuring that every new release is “100 percent true to who I am,” a testament to her commitment to authenticity and quality. The rapid launch of five fragrances already feels “crazy” to her, underscoring her drive and dedication to the brand’s growth and future evolution.
The Real-World Impact: From Street Scents to Wellness Rituals
One of the most rewarding aspects of creating Ôrebella for Bella Hadid is the tangible experience of encountering her fragrances in the real world. She describes it as “crazy” to frequently smell her scents on strangers in various public settings, a testament to the brand’s burgeoning popularity. The longevity of Ôrebella’s fragrances is also a point of pride; Hadid notes that even after a full day, including activities like horse riding, the scent of “Salted Muse” remains potent, often surprising others when they compliment her fragrance.
Beyond the visible success, Hadid finds immense joy in connecting with fans and seeing their enthusiasm, from friends to grandmothers, discovering Ôrebella at retailers. The surreal experience of witnessing years of effort culminate in people wearing her creations daily is deeply gratifying. On a more personal note, Hadid also incorporates specific wellness practices to stay grounded, even recommending a TikTok-inspired lymphatic-drainage back massager to address lymphatic fluid buildup, a product she now “swears by” for its life-changing benefits. This blending of professional success with personal well-being underscores Hadid’s holistic approach to life and her brand.
