Experience the ultimate luxury seaside adventure as Giorgio Armani Mare embarks on an exclusive journey through the world’s most glamorous summer destinations, blending high fashion, oceanic elegance, and environmental commitment.
Setting sail from Porto Cervo: The regatta kickoff
This summer, Giorgio Armani Mare once again charts a course for some of the planet’s most breathtaking coastal locales. The voyage begins in Porto Cervo, Sardinia, from May 27 to 31, where the brand will take center stage at the prestigious Giorgio Armani Superyacht Regatta, hosted by the Yacht Club Costa Smeralda. Here, the spotlight shines on Sørvind by Giorgio Armani, a custom-built, high-speed racing boat sponsored by the maison. This sleek vessel will compete in the regatta, embodying the perfect harmony of Armani’s design philosophy and cutting-edge nautical engineering.
Beyond the thrill of the race, visitors to Porto Cervo will be invited to immerse themselves in the Armani summer spirit through a dedicated pop-up in Piazza Azzurra. This experiential space will offer a captivating glimpse into the world of Armani’s coastal luxury — where tropical palm motifs in lush greens and turquoise meet the warmth of natural wooden textures, all enhanced by curated pieces from Armani/Casa Outdoor. The atmosphere promises an evocative mix of style and relaxation, complemented by seasonal delights such as Armani/Dolci’s ice cream carts, offering a sweet taste of summer sophistication.
A coastal tour of iconic summer hotspots
The Giorgio Armani Mare journey continues its global tour with a major takeover at the Armani/Caffè terrace in Cannes on May 30. This event coincides with the bustling atmosphere of the Cannes Film Festival, where the brand’s presence adds an elegant seaside charm to the famed French Riviera. Guests can savor Armani’s signature hospitality while enjoying panoramic views and the effortless sophistication synonymous with the maison. Next, the campaign sails on to the picturesque island of Capri, a perennial symbol of Mediterranean luxury. The Armani Mare presence will be felt throughout the season at Caffè Caso in the island’s iconic Piazzetta, conveniently located near Armani’s recently opened boutique on Via Camerelle. This season-long residency allows visitors to indulge in the laid-back yet refined coastal lifestyle that Giorgio Armani has so masterfully captured in his summer collections.
The final stop on this luxurious itinerary is Shelter Island in the Hamptons, where a pop-up and restaurant takeover will provide a fitting conclusion to the season. Known for its exclusivity and summer allure, the Hamptons setting allows Giorgio Armani Mare to showcase its aesthetic of understated elegance and relaxed glamour to an international clientele that appreciates quality, craftsmanship, and timeless style.
The collection and commitment: Summer style meets sustainability
At the heart of this global journey is the Spring/Summer 2025 collection, which perfectly embodies the ethos of coastal elegance. The line features flowing silhouettes and a neutral color palette that echoes the serene tones of sand, sea, and sky. For men, the Giorgio Armani Vela collection introduces sporty sophistication through sand-toned technical fabrics that balance performance and style, ideal for both yacht deck leisure and seaside promenades.
Importantly, Giorgio Armani Mare continues to champion environmental responsibility. The brand maintains its partnership with the One Ocean Foundation, actively supporting marine ecosystem preservation through the ‘Blue Forest’ initiative. This commitment to sustainability reflects Armani’s broader dedication to protecting the oceans — a vital source of inspiration and livelihood — while redefining what luxury means in the modern era.
A voyage of style and purpose
From the sparkling waters of Porto Cervo to the sun-drenched shores of Capri and the exclusive retreat of Shelter Island, Giorgio Armani Mare’s summer voyage is much more than a series of glamorous events. It is a carefully curated experience that blends fashion, lifestyle, and environmental awareness into a seamless narrative. By combining timeless coastal aesthetics with a spirit of innovation and responsibility, Armani is reshaping summer luxury — making it not only stylish and aspirational but also meaningful and mindful.
Whether you’re drawn to the thrill of the regatta, the charm of the Mediterranean, or the allure of the Hamptons, Giorgio Armani Mare invites you to set sail on a summer journey that promises sophistication, elegance, and a renewed connection to the natural world.
