Bvlgari took the spotlight in the stunning Sicilian city of Taormina to unveil its breathtaking Polychroma collection—a vibrant celebration of color, craftsmanship, and creativity. Featuring over 250 new pieces, including exquisite jewelry, watches, and accessories, the launch event blended art, luxury, and performance, bringing to life the Roman maison’s bold and colorful vision. With a star-studded guest list and a dramatic Greek tragedy-inspired show, Bvlgari’s Polychroma collection marks a dazzling new chapter in the world of high jewelry.
A colorful celebration in Sicily
The storied Italian luxury jeweler Bvlgari recently unveiled its most ambitious collection yet — Polychroma. Set against the breathtaking backdrop of Taormina, Sicily, the brand chose the iconic Grand Hotel Timeo to celebrate this vibrant new chapter. The event was nothing short of spectacular, unveiling 250 dazzling pieces spanning jewelry, watches, and even bags, all unified by a radiant tapestry of color and craftsmanship.
The Polychroma collection marks a bold statement in Bvlgari’s illustrious history, offering a dazzling spectrum of gemstones and innovative design that redefine modern luxury. Among the treasures revealed were five high jewelry masterpieces and an unprecedented 60 million-dollar pieces, each demonstrating the brand’s relentless pursuit of excellence and creative audacity. The evening sparkled not only with precious stones but also with star-studded guests. Priyanka Chopra Jonas, Lisa Manobal, Viola Davis, and Liu Yifei, among others, graced the event adorned in Polychroma’s enchanting creations, perfectly embodying the collection’s vibrant spirit.
A night of art, culture, and theatrical grandeur
The celebrations didn’t stop at the hotel. Guests were escorted to the ancient Greek Theater of Taormina for an immersive three-act performance inspired by Greek tragedy. This theatrical masterpiece was a collaboration between rising Italian designer Francesco Murano, who crafted the mesmerizing costumes, and Sir Wayne McGregor, the multi-award-winning choreographer known for his visionary contemporary dance work and position as Resident Choreographer of The Royal Ballet.
The performance echoed the essence of the Polychroma collection itself — a vivid, dreamlike journey through expression, movement, and color. As dancers moved across the historic stage, the shimmering jewels mirrored the dynamism of the choreography, making the entire evening a true celebration of art in all its forms.
Polychroma: A manifesto of boldness and craftsmanship
“Polychroma represents an extraordinary source of pride for all of us at Bvlgari,” said Jean-Christophe Babin, CEO of Bvlgari. “A unique collection that embodies the very essence of our Maison. Each creation is an extraordinary testament to our colorful and vibrant DNA, a celebration of the boldness that has always set Bvlgari apart, making it the world’s greatest Italian Jeweler with a timeless and unmistakable style.”
Indeed, Polychroma pushes the boundaries of gemology, craftsmanship, and artistic innovation. Each piece is meticulously designed to be a masterpiece of goldsmithing excellence. The collection features an unprecedented number of millionaire pieces — dazzling creations valued in the millions — setting a new benchmark for the brand.
Every gemstone selected for Polychroma is an expression of unparalleled rarity and beauty, carefully chosen to convey the exuberance and vitality that define Bvlgari’s signature style. From vibrant sapphires and rubies to exquisite emeralds and diamonds, the palette is infinite and intoxicating.
Redefining luxury through vibrant innovation
Bvlgari’s Polychroma collection is not just a celebration of jewelry but a bold reinvention of what luxury represents in the 21st century. It blends tradition with innovation, respecting the brand’s heritage while embracing a fearless, contemporary spirit.
The collection’s vibrant colors and bold designs reflect a modern approach to elegance — one that is playful, expressive, and unapologetically extravagant. From exquisite necklaces and bracelets to statement watches and refined bags, Polychroma invites wearers to express their individuality and passion for beauty.
This release confirms Bvlgari’s position as a pioneering force in the luxury world, showing that true craftsmanship and bold vision can coexist beautifully. Polychroma is a testament to the brand’s enduring relevance and a promise of many more dazzling chapters to come.
The ultimate statement of Italian artistry
Bvlgari has long been synonymous with Italian elegance, known for marrying architectural inspiration with a jewelers’ mastery. Polychroma encapsulates this legacy, drawing from the vibrant hues of Mediterranean landscapes and the grandeur of Roman history, all reimagined through a modern, artistic lens.
The collection is a vivid reminder of Bvlgari’s commitment to excellence — not only in sourcing the finest gems but also in pushing creative boundaries. As Jean-Christophe Babin emphasized, the collection honors the past while redefining the future, capturing the very soul of Bvlgari.
A new chapter in Bvlgari’s illustrious story
With Polychroma, Bvlgari writes a groundbreaking chapter that will surely define its future. The sheer volume of high-value pieces, the unprecedented scale of the launch, and the seamless blend of tradition and innovation mark this as one of the brand’s most important releases to date.
As the world watches, Bvlgari continues to set the standard for high jewelry — not just as luxury, but as art, culture, and a powerful expression of individuality. Polychroma invites connoisseurs and new admirers alike to step into a world where color reigns supreme and craftsmanship knows no limits.
Polychroma is now available at select Bvlgari boutiques worldwide and online. For those looking to experience the infinite palette of jewels, this collection promises to be a lifelong treasure.
