The ’90s bob is making a major comeback in 2025, embraced by supermodels like Hailey Bieber, Kendall Jenner, and Gigi Hadid. This timeless haircut, characterized by its chin-to-shoulder length, soft layers, and voluminous finish, offers a chic and versatile style that’s both easy to maintain and effortlessly stylish.
What exactly is the ’90s bob?
The ’90s bob is defined by its sleek, bouncy body and soft, voluminous structure. It’s a chin- to shoulder-length cut with subtle layers that create natural movement and volume. This style was popularized by supermodels such as Christy Turlington, Yasmeen Ghauri, and Beverly Peele, and continues to inspire modern fashion icons today.
According to hairdresser Tobias Bell, when consulting with your stylist, request a classic bob with soft layers to achieve the desired texture and volume. This cut allows for versatility, as it can be styled in various ways to suit different occasions and preferences.
How to style the ’90s bob
Achieving the perfect ’90s bob requires some styling techniques to enhance its natural bounce and volume. Start by prepping damp hair with a volumizing mousse to add lift. Then, blow-dry using a round brush, directing the airflow towards the face or away, depending on the desired effect. This technique helps create movement and fullness at the roots.
For added volume, consider using a blow-dry brush to achieve a “tucked-up” feeling on the ends. Additionally, finishing with an anti-humidity spray can help maintain the style’s fullness and frizz-free appearance throughout the day.
Maintaining the ’90s bob
To keep your ’90s bob looking fresh and healthy, regular trims are essential. Schedule haircuts every 6–8 weeks to maintain the shape and prevent split ends. Incorporate nourishing hair care products, such as leave-in conditioners and heat protectants, to keep your hair hydrated and protected from styling damage.
Avoid over-washing your hair, as this can strip natural oils and lead to dryness. Instead, opt for dry shampoos between washes to maintain volume and freshness without compromising hair health.
Celebrity inspirations
Celebrities like Hailey Bieber, Kendall Jenner, and Gigi Hadid have been spotted sporting the ’90s bob, showcasing its timeless appeal and versatility. Their interpretations of the style vary, from sleek and polished to textured and tousled, demonstrating how this haircut can be adapted to suit individual personalities and preferences.
Drawing inspiration from these fashion icons can provide ideas on how to personalize your ’90s bob to reflect your unique style and enhance your overall look.
