Black lipstick is back: how goth glam is taking over 2025 beauty

Can a single swipe of dark lipstick rewrite your attitude? This fall, black lips are translating from the fringes into fashion’s focal point. Reintroduced by Schiaparelli’s couture show and embraced by celebrities like Christina Aguilera, the noir statement is both edgy and elegant—a boundary-breaking beauty moment that’s impossible to ignore.

A couture comeback with shocking polish

In Paris Couture Week, models at Schiaparelli stunned with glossy, inky-lobster lips that stole the spotlight from surrealist gowns. Known for pushing boundaries, the house leaned into a bold beauty contrast, polishing complex gowns with a simple black pout. Makeup artist Pat McGrath chose her PermaGel Xtreme Black liner to achieve ultra-shiny, jet-black lips that felt more futuristic sculpture than makeup. This runway endorsement gave black lipstick runway legitimacy—and runway weight.

The result was more than theatrical. It suggested black lips aren’t just for subcultures—they can enhance haute couture’s statement-making power. In fact, Schiaparelli’s bold move reframed black lipstick as a serious beauty tool—not just for Halloween aesthetics, but for high-end glamour.

Celebrities embrace gothic elegance

The trend isn’t confined to runways. In London, Christina Aguilera channeled gothic sophistication with her nearly black lipstick—streaked with blood-red undertones that complemented platinum hair and pale skin, all styled for her “Summerween” premiere look. It was her own twist on dark beauty, mixing edgy noir with red-carpet polish and asserting black lips as modern glam accessory, not just rebellion.

Meanwhile, celebrities like Hunter Schafer, Cardi B, and Dua Lipa appeared under Schiaparelli’s spotlight sporting either glossy black or vivid red tones—confirming that goth lip colors can translate seamlessly from couture to celebrity glam. The message? Black lipstick is no longer niche; it’s a bold beauty tool with universal runway appeal.

How to wear it without overdoing it

Black lipstick can feel dramatic, but the modern version is surprisingly versatile. Start by toning down the eyes—go for clean, moisturized skin and minimal shadow. A soft gothic look pairs translucent liner or smoked eyeshadow with glossy black—or, for entry-level, try a deep burgundy or sheer black stain. This maintains edge while staying wearable.

The key? Balance. Let the lips be the focus while keeping everything else restrained—fresh dewy foundation, subtle mascara, and a touch of contour for structure. This subtle contrast makes the black pout feel intentional, not costume-y, transforming it into a chic, fashion-forward detail.

Products that make black lips wearable

From bold statements to daily accessories, the best dark lip options come in glossy, satin, and stain finishes:

  • Clinique’s Black Honey delivers a universally flattering sheer plum that feels gothic without commitment—a nod to ’90s nostalgia.
  • Pat McGrath Labs PermaGel Xtreme Black offers runway-grade shine ideal for intense, sleek black lips.
  • MAC’s Retro Matte Liquid Lipcolor in deep black packs pigment with precision, staying put on statement lips.
  • Drugstore options like Maybelline’s SuperStay Matte Ink and Juvia’s Place lip liners create accessible yet bold entries into the trend.

For those wary of full pigment, layering a black lip liner under a sheer gloss creates soft depth without full-on goth aesthetic. Or visit stylists’ favorite tip: blot and reapply to soften edges into a blurred, vampy effect.

Black lipstick has reemerged not as a fad, but as a form of dark feminine empowerment. With couture endorsement, celebrity visibility, and accessible products, it’s no longer confined to the counterculture. Instead, it’s become a polished tool—capable of adding elegance, edge, and identity to a look.

In an era where beauty is about personality and self-expression, gothic glamour stands vibrant and strong. Whether shiny black at couture shows or sheer plum on city streets, this trend proves that darkness can be beautiful—and unapologetically you.

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