November 2025 delivered a constellation of high-profile beauty launches, spanning celebrity skincare lines and luxury fragrance extensions, all competing for consumer attention ahead of the crucial holiday shopping season. Among the most anticipated releases was the expansion of Hailey Bieber’s Rhode, generating significant buzz by teasing its move into makeup. Pop superstar Dua Lipa firmly established her beauty credentials by partnering with a renowned high-performance brand to introduce her own accessible skincare line. Meanwhile, luxury house Jimmy Choo captivated the fragrance market with a new, feminine floral-fruity scent. These launches not only highlight the rapid evolution of the beauty industry but also the continued dominance of celebrity influence and strategic brand collaborations.
Dua Lipa’s Entry into Luxe Skincare
Pop icon Dua Lipa made her debut in the beauty sector by co-founding a new, performance-driven skincare line in partnership with a world-leading science-backed brand.
The line, named DUA by Augustinus Bader Science, leverages the highly respected brand’s proprietary TFC⁵ technology (a modified version of their signature TFC8) to deliver high-performance results. The initial launch includes three products: a Balancing Cream Cleanser, a Supercharged Glow Complex (vitamin-rich serum), and a Renewal Cream (moisturizer). Notably, the collaboration aims for a more accessible price point than Augustinus Bader’s core offerings, making the science-backed formulas available to a broader audience. The collection is designed for the everyday demands of a busy lifestyle, focusing on strengthening the skin barrier and providing a fresh, dewy complexion.
Rhode Teases a Leap into Makeup
Hailey Bieber’s acclaimed skincare brand, Rhode, celebrated its successful international retail expansion with Sephora while generating intense speculation about its future product direction.
While the primary November activity involved Rhode’s much-anticipated launch at Sephora UK, giving British consumers brick-and-mortar access to its popular “glazed” skincare lineup, the brand’s concurrent product tease stole the spotlight. Rhode began a mysterious marketing campaign featuring a sleek black case, a noticeable departure from its usual pastel-neutral aesthetic. This immediately led fans and beauty analysts to conclude that the brand is poised to expand beyond its peptide-focused skincare essentials and enter the makeup category—potentially launching a foundation, concealer, or a broader color cosmetics collection—to capitalize on its growing market influence.
Jimmy Choo’s New Floral-Fruity Addiction
The luxury fashion house Jimmy Choo added a glamorous new pillar to its fragrance portfolio, capturing the festive spirit of the holiday season with an elegant Eau de Parfum.
The new scent, I Want Choo With Love, is a Floral Fruity fragrance created by perfumers Amandine Clerc-Marie and Gabriela Chelariu. The scent profile is described as a joyful, feminine composition that opens with bright, sweet top notes of Raspberry, Orange Blossom, and Mandarin Orange. The heart features a blend of Rose, Hibiscus, and Freesia, leading to a warm, sensual base of Vanilla, Musk, and Sandalwood. The bottle is designed to complement the fragrance’s luxurious energy, often featuring metallicized glass in a shimmery pink hue. The launch positions the fragrance as a highly desirable holiday gift, tapping into the demand for rich, lasting, and elegantly feminine scents.
Other Notable November Beauty Launches
November’s edit included significant launches from established luxury brands and intriguing debuts from new industry players, indicating robust market dynamism.
Luxury fragrance and cosmetics brand Tom Ford expanded its high-impact lipstick collection with the Reserve Lip Color, featuring a satin finish and five new shades, including Design Nude and Rodeo Red. Meanwhile, a completely new luxury brand, Outside In, was introduced by Hourglass Cosmetics founder Carisa Janes. This debut lineup included the Silk Serum Foundation—a hydrating, lightweight formula infused with niacinamide and hyaluronic acid—and the Floral Reserve Face Oil. The product is designed to create a luminous, “your skin, but better” finish, focusing on clean, skin-loving ingredients.
