From silver screen stardom to self-care icon, Julia Fox is rewriting the rules of modern femininity—on her own terms. With a buzzy new horror film, an executive producer credit, and her role as a face (and creative force) behind Mienne’s debut luxury line, Mine by Mienne, Fox is more than a muse—she’s the master of her narrative.
Redefining desire, one ritual at a time
Julia Fox has never been one to play by the rules. Whether she’s subverting red carpet expectations or challenging norms around sex and beauty, she’s earned her place as an icon of contradiction—equal parts glamour and grit. Now, she’s channeling that energy into a more intimate space: self-care. As one of three featured faces for Mienne’s new Mine collection, Fox steps into a different kind of spotlight—one she’s directing herself.
“Taking photos of myself is more empowering than posing for someone else,” Fox shares. “It’s a lot more self-fulfilling being the artist and the subject.” In the campaign, Fox embodies liberated sensuality, playing both muse and maker in a narrative that places pleasure and femininity at the center—not for someone else’s gaze, but her own.
The Mine by Mienne campaign is a sensual manifesto disguised as a luxury product line. Framed around ideas of intimacy, indulgence, and self-connection, the campaign invites women to reclaim pleasure as something they define—not something that’s defined for them. “Pleasure is a form of self-care,” Fox says. “And allowing oneself to indulge without guilt is inherently a feminist act. A subtle act of rebellion.”
Behind the camera, and in front of the movement
For Fox, the power of the Mienne campaign lies not just in its messaging but in the creative freedom it offered her. “They accommodated my vision,” she says of the brand. “That doesn’t happen often. Usually, you’re expected to perform like a puppet in a concept you might not believe in.” Mienne’s women-led approach aligned with her own values—and her refusal to conform to industry expectations.
This collaboration is also a reflection of Fox’s broader creative ethos. Whether she’s talking about beauty standards or interrogating the cultural obsession with desirability, her work consistently returns to a central theme: women owning their narrative. “So many people think different things about me,” she says. “But I have the best fanbase in the world. They get the nuance, the subversion. That’s who I listen to.”
Fox’s refusal to be boxed in is more than a personality trait—it’s a career strategy. She’s not interested in being liked by everyone, nor is she playing for mass appeal. She’s building something deeper: a body of work that’s strange, emotional, and uncompromisingly hers.
New roles, new risks, same raw instinct
Outside of beauty campaigns, Fox’s cinematic world is expanding. Her upcoming role in HIM, a Jordan Peele-produced psychological thriller, marks another creative turn—one that explores darker, more unexpected territory. “My character is very insidious,” she teases. “She comes off a certain way and ends up being something totally different. It’s going to be insane.”
She’s also diving into producing, with Idiotka premiering at this year’s Tribeca Film Festival. Despite her growing filmography, Fox insists her creative choices remain instinctual. “I’m not a calculated person,” she says. “If I feel emotional reading a script, I’ll do it.” It’s that intuitive approach—unfiltered, often vulnerable—that keeps her work feeling alive, unpredictable, and undeniably Julia.
There’s no grand career blueprint here. Fox is shaping her future moment by moment, role by role. And whether she’s collaborating with avant-garde brands or stepping into genre-bending film roles, the common thread is a fierce sense of self-direction.
Balancing noise with self-nurture
With so many projects in motion, you’d expect Fox to feel pressure to have something to say about everything. But the opposite is true. “I do what I do because it’s fun,” she says. “The moment it stops being fun, I’ll move on.” That clarity—rooted in knowing when to pivot, when to indulge, and when to say no—is what sets her apart in a culture that rewards burnout masked as ambition.
Fox’s take on self-care isn’t bubble baths and buzzwords. It’s more radical than that. It’s about pleasure without apology, boundaries without compromise, and success without the need for universal approval. In her world, empowerment isn’t something to perform—it’s something to embody, every day, through creative risks and quiet rituals alike.
The muse becomes the message
In Mine by Mienne, Julia Fox doesn’t just front a luxury campaign—she transforms it. By reclaiming the gaze and making herself the center of desire, she invites other women to do the same. The result is more than a marketing moment. It’s a reframing of what it means to be seen, to feel good, and to define beauty on your own terms.
As for what’s next, Fox doesn’t pretend to have it all mapped out—and that’s the point. She’s not here to deliver perfection. She’s here to disrupt, to experiment, to make space for complexity. And in doing so, she gives the rest of us permission to do the same.
