Supermodel Jasmine Tookes steps into the world of wellness beauty with Brunel, a thoughtfully crafted bodycare brand that merges emotional wellbeing with luxurious, sensorial self-care. Rooted in the idea of “beauty that makes you feel,” Brunel aims to turn everyday routines into mood-enhancing rituals—one aromatic drop at a time. In an increasingly fast-paced world where stress, burnout, and emotional fatigue have become part of the daily landscape, a new beauty brand is reimagining self-care from the inside out. Brunel, founded by model and wellness entrepreneur Jasmine Tookes and former private equity investor Sabrina Castenfelt, positions itself at the intersection of beauty and emotional wellbeing. Its mission? To deliver high-performance bodycare that doesn’t just work on the skin—but also works on the soul.
Skincare meets soulcare
Brunel’s three debut body oils are as much about mood modulation as they are about glow and hydration. Each formula is vegan, cruelty-free, and thoughtfully produced in the U.S. with globally sourced active ingredients. Packaged in recyclable glass bottles with minimalist branding, the collection invites users to slow down and reconnect with themselves—through scent, sensation, and skin.
Here’s a closer look at the trio:
Awakening Body Oil
A lightweight dry oil that brings clarity and uplift with each application. Infused with vitamin C, magnolia extract, and VitaGlow-D—a mood-boosting active derived from the resilient “living stone” succulent—this formula aims to brighten the skin and the mind. Its invigorating scent features magnolia, coconut woods, and amber, offering a dose of morning motivation in a bottle.
Golden Hour Glow Oil
Designed to leave skin sun-kissed and luminous, this shimmer-infused oil is ideal for moments when you want to feel your most radiant. The formula includes a caffeine complex to invigorate and tone the skin, while its warm, glowing scent—jasmine petals blended with soft sandalwood—captures the magic of golden hour.
Renewal Body Oil
A richer, restorative oil made for evening wind-downs and overnight renewal. Infused with ceramides, Immunight (a skin-barrier-boosting active), and a trio of hydrating seed oils, the Renewal blend offers comfort to both dry skin and tired spirits. Its calming fragrance of lily of the valley, eucalyptus, and cedarwood helps ease the transition into rest and recovery.
Together, the three oils present a holistic approach to skincare that transcends appearance—each one is designed to anchor, awaken, or enhance your emotional state through scientifically backed activities and evocative sensorial design.
A brand born of purpose
While many celebrity-founded beauty brands lean heavily on name recognition, Brunel stands out for its deeply personal narrative and wellness-first vision. The brand’s co-founder, Sabrina Castenfelt, brings business acumen from the world of private equity and strategic investment, helping shape Brunel into a venture that balances purpose and performance.
And while Brunel is still in its infancy, its early branding signals a desire to build community and foster deeper connections with consumers. The tone is elegant but approachable, luxe but not exclusionary. The commitment to inclusivity extends beyond skin tone to skin needs, emotional states, and lived experiences. “We’re offering more than just skincare,” Tookes noted. “We’re offering an emotional connection—something that helps you feel more grounded, more joyful, more like yourself.”
Where to find it
At launch, Brunel is available exclusively through its own e-commerce platform, brunelbeauty.com, with pricing that starts at $48 per bottle. The brand has yet to announce plans for UK or international retail distribution, but demand among the global wellness community is already building, thanks in part to Tookes’ worldwide following and the brand’s quietly luxurious positioning.
In an industry where efficacy is often measured in active percentages and before-and-after photos, Brunel dares to ask a different question: How do you feel? And in that, it may just be one of the most resonant beauty launches of the year.
