This summer, Burberry and The Newt in Somerset invite guests to trade city chaos for curated calm, offering a countryside experience that blends English heritage with modern luxury. With bespoke Burberry design touches scattered across a 2,000-acre estate, and the charm of rural life elevated by couture-level details, this collaboration is a dreamy ode to slow living—with style.
A countryside retreat with a couture twist
In an inspired move that marries British elegance with the tranquility of the rural southwest, Burberry has partnered with The Newt in Somerset to reimagine the classic country escape. This isn’t just about rustic charm—it’s about transforming nature into an immersive experience infused with luxury, design, and a deep sense of place.
The Newt, known for its sprawling gardens, working farm, and centuries-old architecture, already sets the standard for countryside sophistication. Now, thanks to Burberry’s creative involvement, the estate has become an idyllic retreat where fashion and flora coexist. Guests are encouraged to explore the entire 2,000-acre property, where every turn reveals another layer of detail—from curated landscaping to subtle touches of Burberry’s signature check pattern woven throughout the grounds.
Burberry check takes to the skies (and lawns)
One of the most whimsical highlights of this collaboration is the Burberry Check hot-air balloon, offering a slow-glide aerial view of the estate that echoes the romance of a Cappadocian sunrise—without leaving English soil. Floating above apple orchards, historic gardens, and rolling green hills, this sky-high experience redefines what it means to escape.
Back on the ground, Burberry’s visual language is cleverly integrated throughout The Newt. A specially designed check pattern, incorporating the estate’s signature green, embellishes golf carts, sunbeds, and even the croquet lawn. The effect is more than decorative—it’s atmospheric, turning every element into part of a cohesive summer story. Whether you’re sipping cyder from the on-site cellar or relaxing at the spa, the world of Burberry surrounds you in subtle, stylish ways.
A wardrobe fit for English weather—and English dreams
The collaboration also brings Burberry’s Summer 2025 collection to the heart of the countryside. At The Newt’s boutique, guests can browse a curated selection of warm-weather essentials, perfectly suited for Britain’s famously fickle climate. Highlights include Burberry check swimsuits, rain hats, and umbrellas—each piece a nod to the brand’s outerwear legacy, now reimagined for leisurely days spent among meadows and orchards.
This isn’t fashion for fashion’s sake—it’s functional, tailored, and deeply rooted in place. Burberry has always embraced the British outdoors, and this collection captures that spirit while keeping comfort and versatility front of mind. Whether worn on a stroll through the gardens or during a misty morning breakfast on the terrace, these pieces bring the brand’s storied past into the present with elegance and ease.
Celebrating nature and heritage in bloom
The collaboration launched in true Burberry fashion—with a garden dinner at the RHS Chelsea Flower Show, one of the UK’s most iconic celebrations of botanical beauty. This event served as a fitting tribute to the creative ethos both brands share: one of craftsmanship, nature-inspired design, and a reverence for English heritage.
From Chelsea to Somerset, this partnership is about more than aesthetics. It’s a shared appreciation for the natural world and the creative potential it holds. Burberry’s founder, Thomas Burberry, was a pioneer of performance wear made for the outdoors. The Newt, meanwhile, continues the legacy of land stewardship and slow, sustainable luxury. Together, they offer an experience that is immersive, thoughtful, and beautifully British.
A limited-time escape into timeless elegance
Running through August 18th, 2025, this collaboration is a rare invitation to slow down and savor summer through a refined lens. It offers a unique blend of rural calm and contemporary style, tailored for those seeking rest without sacrificing sophistication.
In a world that often moves too fast, A Sweet Escape by Burberry and The Newt is a reminder that luxury can be quiet. That elegance can be found in wildflowers, orchards, and soft-spoken design. And that sometimes, the most fashionable destination is one where nature leads—and style follows.
