As the curtain rises on December 25, 2025, for Josh Safdie’s highly anticipated “Marty Supreme,” the conversation has shifted from the silver screen to the street. At the heart of this cultural takeover is Doni Nahmias, the Los Angeles designer whose collaboration with Timothée Chalamet and A24 has redefined the boundaries of film merchandising. What began as a custom hoodie for a press tour has blossomed into a full-scale capsule collection—centered around the now-infamous “Greatness Jacket”—that has been spotted on everyone from Tom Brady to the Kardashian-Jenner clan. In an exclusive dialogue, Nahmias reveals how a shared obsession with 1950s sports culture and Chalamet’s own marketing genius birthed a wardrobe that feels less like a souvenir and more like a modern uniform for the high-achiever.
The Architecture of an “Accidental” Icon
The centerpiece of the Marty Supreme phenomenon is undoubtedly the nylon windbreaker, a garment Doni Nahmias refers to as the “jacket of greatness.” Designed in collaboration with Chalamet and his stylist, Taylor McNeill, the jacket was initially intended to be a personal piece for the actor to wear during the film’s extensive press tour. However, as the design evolved to include a spectrum of bold colorways—ranging from vibrant “Marty Orange” to classic navy—it became clear that the piece had legs of its own. Emblazoned with the film’s title and a “Jumpman-esque” silhouette of Marty Mauser, the jacket bridges the gap between mid-century sportswear and contemporary luxury streetwear.
For Nahmias, the jacket’s success lies in its authenticity. Unlike traditional movie merch that often feels like an afterthought, these pieces were crafted with the same technical precision as his main luxury line. The use of premium nylon, refined tailoring, and strategic color-blocking ensures that the garment stands on its own merit. “It’s about capturing the energy of a sports icon for today,” Nahmias explains. This “stealth marketing” approach—seeding the jacket to a handpicked circle of “greats” like Misty Copeland and Kid Cudi—allowed the fashion to tell the story of the film before a single trailer had even dropped.
A Dialogue Between Two Eras
While the film itself is a period piece set in the 1950s, the Nahmias capsule collection serves as its modern-day echo. The movie’s wardrobe, defined by high-waisted trousers, baggy vests, and pointed-collar shirts, provided the spiritual blueprint for the capsule’s silhouettes. Nahmias took these retro cues and translated them into “relaxed luxury,” introducing tracksuits and polos that mirror the irreverent, hustler spirit of table tennis legend Marty Reisman. This “metatextual” connection allows the audience to inhabit the world of the film while wearing clothes that are undeniably rooted in the 2025 aesthetic.
The choice of palette was particularly deliberate. The bright “pumpkin orange” that has become synonymous with the Marty Supreme brand is more than just a vibrant hue; it is a direct reference to a fictional moment in the film where Marty Mauser credits himself with inventing the orange ping-pong ball to draw more attention to the sport. By leaning into this color story, Nahmias and Chalamet created a visual shorthand for the movie’s themes of ambition and spectacle. It is a masterclass in brand-building that turns the “costume” into a cultural identifier.
The Rise of the “Method Marketing” Uniform
Timothée Chalamet’s commitment to the Marty Supreme aesthetic has been described by many as “method marketing.” Throughout the final months of 2025, the actor has rarely been seen without a piece of the Nahmias collection, often appearing in head-to-toe orange at high-profile events like the SAG Awards and global premieres. This consistency has created a “Marty Supreme universe” that fans are desperate to join. The limited-edition pop-ups in NYC and London, featuring orange trucks filled with ping-pong balls, have seen crowds that rival the frenzy of early Supreme drops, with the $250 hero jacket already fetching up to $2,000 on the secondary market.
Doni Nahmias views this frenzy as a sign that the consumer’s relationship with film is changing. “People want to participate in the story, not just watch it,” he says. By creating a 24-piece collection that includes everything from $30 socks to $80 polos and $250 track jackets, the team has made the “Marty lifestyle” accessible at various entry points. It is a strategy that mirrors the rollout of a luxury fashion brand or a major music tour, proving that a well-designed garment can be just as powerful a promotional tool as a billboard.
The Legacy of Greatness
As Marty Supreme begins its theatrical run, the Nahmias capsule stands as a testament to the power of creative collaboration. The project has not only cemented Nahmias’ status as a rising force in menswear but has also provided a new blueprint for how Hollywood engages with fashion. The “running man” symbol—which Nahmias proudly calls “Timmy’s Jumpman”—is now a recognizable emblem of a new kind of cinematic hero: one who is as concerned with his “fit” as he is with his performance.
Looking forward, Nahmias is already eyeing the next chapter, but for now, he is basking in the surreal reality of seeing his designs become the defining look of 2025. “Being a piece of Timmy’s journey through all this… I’m just thankful,” he admits. In the end, the Marty Supreme jacket is more than just merchandise; it is a symbol of the “dreaming big” ethos that both the character and the actor embody. It is the jacket of greatness, indeed—a garment that caught the world’s attention and refused to let go.
