Cyklar, the body care brand founded by content creator Claudia Sulewski, has rapidly transitioned from a TikTok trend to a staple in the beauty elite’s routine, earning rare unanimous praise from beauty editors. The brand’s success is rooted in its ability to marry sensorial indulgence with true efficacy, offering formulas that are deeply nourishing, non-greasy, and accompanied by uniquely sophisticated fragrances. From their iconic perfume oils that bloom with body heat to their innovative in-shower balms, Cyklar is redefining the body care ritual, turning a mundane step into a luxurious, essential act of self-care that truly lives up to the online hype.
The Signature Scent Strategy
A cornerstone of Cyklar’s cult following is its masterful approach to fragrance. The scents are not simple, one-note profiles but complex, multi-layered accords that often become the focus of rave reviews. The fragrances are designed to be elegant and lingering, allowing users to layer the body wash, cream, and perfume oil for a truly enduring personal scent bubble.
Scents like “Sacred Santal” and “Sex Musk” have garnered a loyal following, praised for their unique ability to settle into a gorgeous “skin scent” that lasts for hours—a rare feat for body care. The brand’s philosophy embraces the sensorial experience, with aromas inspired by founder Claudia Sulewski’s nostalgic memories of forests and natural serenity. This commitment to sophisticated, non-overpowering fragrance ensures that the products are a pleasure to use, elevating the daily ritual and making the user feel polished and subtly perfumed throughout the day.
Formulas That Transform the Routine
Cyklar has earned its high praise by delivering on the functional promise of body care with formulations that are both efficacious and a delight to use. The brand has won over even “lazy beauty lovers” and those who typically despise the sticky residue often left by heavy moisturizers.
The Nutrient-Rich Body Cream is a particular standout, praised by editors for its ability to magically sink into the skin without leaving a tacky or greasy feel. It features moisture-locking ingredients like banana flower extract, niacinamide, and prickly pear water to boost hydration and promote a healthy skin barrier. Furthermore, the In-Shower Body Oil Balm represents a true innovation, dissolving seamlessly into wet skin to leave a glistening, smooth finish that absorbs without rubbing off on a towel. This product, in particular, simplifies the moisturizing step, proving that luxurious results can be achieved quickly and without adding significant time to a busy schedule.
Efficacy Meets Accessibility
While the brand is considered luxurious, its popularity stems from offering effective solutions for common body skin issues. Cyklar’s expansion beyond moisturizers and washes includes products that target texture and tone, making high-end results more accessible to the consumer seeking a streamlined routine.
The 10% Glycolic Acid Exfoliating Body Spray is a key example of this focus on efficacy. It has been highlighted as a simple, powerful solution for improving skin texture and addressing concerns like keratosis pilaris (“chicken skin”). The easy-to-use spray format means users can apply a potent chemical exfoliant quickly after showering, requiring minimal effort for maximum impact. By combining powerful ingredients with user-friendly application methods, Cyklar ensures that achieving soft, smooth, model-like skin is an achievable goal, not a tedious chore.
A Brand Built on Self-Care Philosophy
Beyond the product quality, the brand’s ultimate appeal lies in its core mission, which resonates deeply with the contemporary self-care movement. Founder Claudia Sulewski created Cyklar as an encouragement to prioritize oneself, naming the brand after the concept of the self-care “cycle” that allows a person to show up as their best self.
This philosophical foundation transforms the product from a commodity into a ritual. Cyklar’s packaging is sleek and modern, designed to elevate a bathroom countertop, and the textures and scents are crafted to turn a quick shower into a moment of mindful indulgence. By focusing on quality, sensorial richness, and an underlying message of personal prioritization, Cyklar has successfully tapped into the desire for products that not only perform well but also foster a positive emotional connection to the body care routine.
