Tracee Ellis Ross’s beloved Pattern hair care products have quickly become the go-to essentials for editors and beauty lovers alike. From the ultra-hydrating leave-in conditioner to the innovative styling tools, the brand has revolutionized hair care with its focus on celebrating and nurturing natural hair. Yet, Ross’s vision for her company was always bigger than just one product category. Today, that expansive vision comes to life with the highly anticipated launch of Pattern Body, a new product line designed to extend the brand’s philosophy of hydration and celebration to the entire body. Available to shop now, this collection of five essentials is a luxurious and effective invitation to elevate your daily beauty routine from a chore into a sacred ritual of self-care and honoring your skin.
The Vision: From Hair to a Full-Body Ritual
When Tracee Ellis Ross first launched her company in 2019, she made a deliberate choice to name it Pattern Beauty, not Pattern Hair. This intentional decision was a clear signal that her ultimate goal extended far beyond the needs of the scalp. As a long-time advocate for self-love and radical self-acceptance, Ross always envisioned a brand that would provide efficacious, joyful solutions for customers in every aspect of their beauty and wellness routines. The launch of Pattern Body is the natural and essential next step in fulfilling that original, ambitious vision, proving that the brand’s mission is about holistic care.
Ross’s philosophy is rooted in the belief that the way we care for our bodies is a reflection of how we value ourselves. The new body care line is built on a concept she calls “the hair-ification of skin,” a powerful idea that applies the principles of nurturing natural hair—with a focus on deep hydration, thoughtful ingredients, and a celebration of texture—to skin care. This approach turns a simple daily practice into a moment of intentional connection with oneself. It’s a fundamental shift from treating skin as a canvas to treating it as a vital part of your unique and beautiful identity that deserves to be nourished, hydrated, and celebrated just as much as your hair.
The Collection: A Closer Look at the Five Essentials
The new Pattern Body collection is a carefully curated lineup of five products designed to work in synergy, elevating your daily shower and post-shower routine into a truly luxurious experience. At the heart of the line is a commitment to efficacious, hydrating formulas infused with the brand’s signature Midnite Amber scent. This alluring fragrance is a sophisticated blend of amber, musk, and bergamot, with subtle notes of citrus and floral that create a rich and comforting aroma. The collection’s two cleansing and exfoliating products are the Moisturizing Body Wash, enriched with aloe vera and olive oil for a nourishing lather, and the Dry Exfoliating Body Scrub, a unique formula meant for use on dry skin to slough away dullness before a bath or shower.
For post-shower hydration, the line offers three different options to suit every need. The Hydrating Body Lotion is a lightweight, everyday essential infused with jojoba oil, shea butter, and aloe vera to provide long-lasting moisture. For those seeking a richer, more intensive treatment, the Moisture Rich Body Cream is a plumping and firming formula designed to deeply nourish and restore skin. Finally, the Nourishing Body Oil provides a beautiful, luminous finish, sealing in moisture and leaving the skin with a radiant, healthy glow. Each product is a thoughtful blend of effective, soothing ingredients and an intoxicating scent, making the act of caring for your skin a truly sensory and decadent ritual.
The Philosophy of Care: Self-Love and Honoring Your Skin
Tracee Ellis Ross’s personal connection to the Pattern Body launch is palpable. As she explains, “Each of these products is anchored in my personal routine.” The collection is more than just a set of formulas; it’s an invitation to engage in a daily practice of self-love and honoring. Ross’s vision for the line is not just about the tangible results of radiant and glowing skin, but about the intangible feeling it inspires. She states, “I want people to feel hydrated, radiant, and glowy. But mostly I want people to feel like themselves.” This sentiment is at the very core of the brand.
The act of applying lotion, using a body oil, or scrubbing away the day’s fatigue becomes a moment of conscious connection, an opportunity to “remember who you are.” Pattern Body encourages you to slow down and savor the process, to see body care not as a chore but as a celebration of your own unique skin. Ross’s belief that “there is an inner radiance and the self-love that is embodied in caring for ourselves” is the driving force behind the collection. It is a philosophy that turns a simple beauty regimen into a joyful, empowering act, reminding everyone that they are worthy of this daily, juicy, and joyful care.
A Brand on the Rise: The Strategic Launch and Future Legacy
The launch of Pattern Body is not just a new product drop; it’s a significant moment in the beauty industry. The brand has already proven its ability to create viral moments and build a fiercely loyal community, from its successful hair care launches to the nationally televised Girlfriends reunion campaign that broke the internet in June. The strategic rollout of the body care line reflects this growing influence, with products becoming available first on the brand’s direct-to-consumer site, followed by a phased release at major beauty retailers like Ulta Beauty and Sephora.
This accessibility, combined with the products’ price range between $32 and $36, ensures that this new luxury is within reach for a wide audience. The affordability and strategic retail partnerships suggest that Pattern Body is poised for the same meteoric rise as its hair care predecessors. With its deep-rooted philosophy of celebrating individuality and its focus on creating truly effective and luxurious products, it’s clear that Pattern Beauty is on a mission to become a household name. This new collection is the next chapter in a powerful story, solidifying Tracee Ellis Ross’s legacy as a visionary leader who is changing the beauty industry one intentional product at a time.
