Gracie Abrams, known for her understated yet captivating stage style, made a memorable appearance at the Outside Lands Music Festival in San Francisco. The singer donned a custom GapStudio gown in a beautiful blush pink, a look designed by Gap Inc. executive vice president and creative director Zac Posen. This collaboration not only highlighted Abrams’s effortless elegance but also Gap’s commitment to community engagement.
A Custom Creation for Outside Lands
Over the weekend, Gracie Abrams captivated audiences at the Outside Lands Music Festival. For her performance, the “The Secret of Us” singer chose a bespoke GapStudio dress, meticulously designed by Zac Posen. The blush pink halter gown, styled by her long-time collaborator Spencer Singer, featured a deep V-neckline, an open back, and gracefully flowing pleats. These design elements ensured easy movement as Abrams twirled across the stage, perfectly complementing her ethereal performance.
Zac Posen himself was present at the festival, taking to Instagram to celebrate the special moment. He proudly shared that Abrams’s dress was crafted right in Gap’s hometown studio in San Francisco, just a stone’s throw away from the festival grounds. Posen’s posts were filled with praise for Abrams, acknowledging her as “Pure talent, pure heart. A star, no question.”
Gap’s Commitment to Community and Creativity
Beyond the stage, Gap actively participated in the festival experience by hosting “The Hoodie House.” This booth was dedicated to celebrating the vibrant creative energy of the Bay Area. Overseen by Zac Posen, the activation allowed fans to create their own custom hoodies in partnership with Holy Stitch, a locally-based non-profit organization. Holy Stitch is dedicated to empowering displaced workers, senior citizens, and ex-felons by teaching them sewing, technology, art, and fostering a sense of community. This initiative showcased Gap’s dedication to supporting local talent and giving back to the community through creative endeavors.
Abrams has had a busy festival season, recently making her debut at Glastonbury in a flowing red dress and matching bandana. She then returned to New York for two consecutive sold-out nights at Madison Square Garden, where she sported stunning looks from Miu Miu and Chanel. She is currently on the final leg of “The Secret of Us Tour,” which is set to conclude at the end of August. Her recent GapStudio look at Outside Lands adds another iconic moment to her evolving stage presence.
