From Stadiums to Screens: Justin Bieber’s Surprising New Gig is Daily Livestreaming

In an unexpected move that shifts his engagement strategy from massive global tours to the digital intimacy of the internet, pop megastar Justin Bieber has announced his surprising new gig: daily livestreaming on Twitch. While gearing up for his highly anticipated headlining performance at Coachella next year, the “Peaches” singer has promised fans that his presence on the streaming platform will be a near-constant commitment over the next few months. This foray into the world of daily digital content is far more than a simple promotional push; it is an apparent effort to reconnect with fans in a more personal, authentic, and less “super overwhelming” way following his necessary break from traditional touring. By filming rehearsals, behind-the-scenes moments, and casual hangouts with friends, Bieber is establishing a “space” for followers to witness his journey as he prepares for one of the biggest performances of his career.

The Coachella Countdown: A New Approach to Preparation

Justin Bieber’s adoption of daily livestreaming is directly tied to his intense preparation for his upcoming headlining spot at the 2026 Coachella Valley Music and Arts Festival.

With his performance scheduled for the following April, Bieber has framed his new Twitch activity as a digital diary of his creative process. He assured his followers, “I’m gonna be putting on a hell of a show for you guys at Coachella. I can’t wait.” This commitment to daily filming is providing fans with unprecedented access to the intricate preparations for the massive music and arts festival, where he will be topping the bill alongside artists like Sabrina Carpenter and Karol G. By making this journey public, Bieber is building anticipation for his set, which is rumored to fetch him a significant paycheck, potentially making him one of the festival’s highest-paid acts ever.

The Digital Shift: Intimacy Over Overwhelm

This surprising new “gig” appears to be a strategic move to reconcile his commitment to performance with his recent acknowledgment of the physical and mental toll of constant global touring.

In a candid moment during one of his streams, the pop star made the shocking admission that traditional touring often gets to a point where he is “just super burned out.” His headlining Coachella set, which he noted is “a long time away,” offers a single, focused commitment that does not feel “super overwhelming.” The decision to engage daily through a less high-pressure medium like Twitch—where he can stream activities like shooting basketball, skateboarding, or just having serious conversations with friends—allows him to maintain a consistent connection with his audience without the grueling demands of a world tour schedule. This shift redefines how a global superstar can maintain relevance and excitement on their own terms.

Behind the Scenes: A Glimpse into the Creative Process

The content of Bieber’s streams extends beyond casual hangouts, offering dedicated glimpses into the serious work of conceptualizing and rehearsing a massive stadium-level show.

Previous streams have provided fans with a look at the setup for his shows and the development of his upcoming setlist. Bieber revealed that he plans to perform tracks from both of his recent projects, tentatively titled Swag, and find ways to “merge some of the old songs in where I can.” For many of these newer tracks, the Coachella performance will mark the first time he performs them live. By sharing this entire process—from the serious studio sessions to the casual critiquing of a basketball game—Bieber is transforming his typically private creative journey into a communal, interactive experience for his global fanbase, often affectionately known as “Beliebers.”

The Commercial and Cultural Impact of the Stream

Bieber’s move into the livestreaming space is not only a personal choice but also a significant marker of how major celebrities are diversifying their commercial and media footprint.

While the primary benefit is direct fan engagement, the announcement itself generated immediate buzz, proving that the eight-album veteran is successfully making a foray into a new media space six months ahead of his main gig. The simple promise to be filming “pretty much every day” establishes a high level of expectation for constant content. This move positions Bieber at the intersection of music, sports, and gaming—all massive segments of the livestreaming community—and sets a precedent for how other A-list artists might leverage platforms like Twitch to create excitement and loyalty outside of traditional press cycles.