The ‘butter skin’ trend is gaining popularity in 2025, offering a fresh approach to achieving a luminous complexion. Unlike the ultra-dewy glass-skin trend, butter skin focuses on a more natural, satin-like finish—hydrated and glowing but never overly shiny. This trend emphasizes a smooth, creamy, and radiant complexion that looks as soft and even as butter.
How to achieve the butter skin look
To recreate the butter skin trend, start with a rich, nourishing moisturizer to create a buttery-soft base. Apply concealer only where needed to keep the finish fresh and skin-like. Use a gentle exfoliating toner and steer clear of oil-based or overly mattifying formulas. Finish with a hydrating serum followed by a rich moisturizer.
For makeup, opt for lighter, serum-like textures such as skin tints, tinted moisturizers, or foundations with a soft-focus or velvet finish. Avoid glosses, highlighters, and ultra-dewy finishes, as well as heavy matte powders. Lock everything in with an invisible setting powder to maintain the smooth, creamy finish.
Recommended products for butter skin
To achieve the butter skin look, consider incorporating the following products into your routine:
- Chanel Sublimage La Crème Texture Suprême: A rich, nourishing moisturizer that creates a buttery-soft base.
- Hourglass Vanish Pressed Powder: An invisible setting powder that locks in makeup while maintaining a smooth finish.
- Tatcha Brightening & Firming Vitamin-C Serum with Ferulic Acid: A hydrating serum that brightens and firms the skin.
These products are designed to enhance hydration and provide a soft, radiant complexion.
Why butter skin is trending
Butter skin is trending because it offers a more natural and attainable approach to achieving a radiant complexion. It focuses on enhancing the skin’s natural texture and glow without relying on heavy makeup or extreme dewy finishes. This trend appeals to those seeking a fresh, youthful appearance with minimal effort.
Celebrities like Daisy Edgar-Jones and Dakota Johnson have embraced the butter skin trend, showcasing its versatility and appeal. Their soft-focus skin on the red carpet demonstrates how this look can be both elegant and effortless.
